Optimisr wasn't built to sell software.
It was built because of how software is sold.
We're former operators who know the system is designed to make you overpay. We exist to correct that imbalance.
The Problem
You don't negotiate poorly.
You negotiate blind.
"The renewal came up and we just signed."
"We're paying more now than when we started."
Not incompetent buyers. Under-resourced teams making decisions with incomplete information against companies with full-time optimization teams.
Software markets are designed to remove friction from buying and staying. Not from leaving or renegotiating.
Vendors invest in onboarding and expansion. Not in making trade-offs visible. Clarity works against inertia.
The system makes renegotiation feel unnecessary until it's too late.
How we operate
Software can't read when a vendor has flexibility or which terms are negotiable. People can. We're former vendor negotiators who've done this from the other side.
We work with your team, never around them. You lead every vendor conversation. We coach from behind the scenes. The relationships stay yours.
We charge only when we deliver verified savings. This forces us to be honest about where value exists and disciplined about how we pursue it.
We don't just help you negotiate this renewal. We build processes that prevent the same problem from recurring next year and the year after.
Meet the team
Built by people who've negotiated from the vendor side.
Matt Higginbottom
Matt brings deep, first-hand experience from the vendor side of SaaS, having spent years inside large software organisations, operating at the centre of pricing, renewals, and commercial negotiations.
His background gives him a clear view of how SaaS decisions are framed, where leverage actually sits, and why renewals often default in the vendor's favour not through mismanagement, but through structural imbalance.
Driven by his desire to help businesses achieve meaningful, cashflow-generative savings, Matt applies this insider perspective to help clients rebalance negotiations, challenge accepted assumptions, and regain commercial control over their SaaS estate.
Mark Kashinskiy
Mark has built, scaled, and sold multiple businesses with a focus on ventures at the intersection of tax savings, technology, and consulting. Having seen first-hand how tech spend can form a significant part of a business's annual spend, where complex licensing structures and limited benchmark data led to opaque pricing, he set about seeking a solution.
After relentlessly scouring thousands of operators and undertaking deep due diligence, Optimisr was formed to solve this problem.
Mark's background in uncovering overlooked savings within complex frameworks informs a disciplined, outcome-led approach. At Optimisr, he ensures savings are credible, defensible, and felt by the business long after a negotiation concludes.
April Zozzaro
April brings over a decade of experience leading complex savings and incentive programmes across a broad range of industries, supporting companies from early-stage start-ups to global multi-national enterprises.
Her background in navigating highly regulated, technically demanding frameworks across emerging and innovation-led sectors has shaped a precise, detail-driven approach to uncovering material savings at scale.
Most recently serving as Managing Partner at a leading US-headquartered innovation incentives firm, where she oversees the entire consulting arm, April curates an environment of technical excellence, rigorous compliance, and meaningful client impact.
At Optimisr, April applies this same drive for technical excellence and compliance rigour to SaaS, ensuring savings are identified, defensible, withstand scrutiny, and are delivered with the governance and control required by sophisticated organisations.
Samuel Wooldridge
Sam brings hands-on experience in the savings space, leading the commercial function at a high-growth US-headquartered firm, delivering millions in savings for UK and US businesses.
Sam's background in running complex, high-value savings engagements has shaped a commercially rigorous approach to challenging assumptions, managing stakeholders, and converting opportunity into realised outcomes.
At Optimisr, Sam applies this same discipline to SaaS, ensuring negotiations are grounded in commercial reality and savings are delivered in a way that scales across geographies and organisations.
Andy Sams
Andy has a background in long-term capital stewardship, governance, and complex commercial decision-making. He advises Ultra-High Net Worth families and their businesses on multi-generational wealth planning, business acquisitions, and strategic negotiations.
As an adviser to multiple high-growth businesses, Andy provides a strategic blend of commercial discipline, operational insight, and growth execution. He serves as a sounding board to both the executive team of Optimisr and to clients, helping challenge assumptions and translate market insight into focused execution.
We're not here to help you win a negotiation.
We're here to help you stop losing by default.
We audit your software spend for free, show you what comparable companies actually pay, and only charge if we deliver verified savings.